I am a really big fan of all of our clients. One, Implemented Portfolios has some great videos. See them in action here..
https://www.youtube.com/channel/UCK5hLVWoEkfWLzmFyBRdkoQ
Wednesday, January 21, 2015
Thursday, January 15, 2015
Financial System Enquiry in Australia – Another Catalyst for Financial Simplicity
With the Murray report out just before
Christmas, it has now given me some time to digest it and some of the
recommendations.
Clearly there is notable mention of the retirement income system, superannuation, and some of the key components that support such and just general investing, which I suspect will have some fairly considerable ramifications across the investments and wealth management industry. Whilst I understand that there is much more work to be done in determining which recommendations will be adopted, and how they will be implemented, I thought I’d take my interpretation of some of the points with a view to outline what the emerging industry structure could look like, and highlight how Financial Simplicity is well positioned to be the cornerstone of wealth management business models moving forward.
If we look at some of the recommendations
and objectives relating to investments and retirement that come from the
report, we could break them down into a number of levels, each with key themes:
SOCIETAL
= resilient
REGULATORY
= tool sets
INDUSTRY
STRUCTURE = data access, efficiency
INVESTMENTS
= Product target markets and impact investing
WEALTH
PRACTITIONER / PROPOSITION = Efficiency, alignment with consumer outcomes,
suitability and appropriateness
CONSUMER
= engagement, technology neutrality,
scaled advice, digital identity,
And for each item, let me put a certain
perspective on them:
RESILIENCE – a take on resilience is
meaning that not only is this about resilience from shocks in the markets, but
also resilience in terms of the combined public and private investments
supporting a population for many generations to come. Whilst there are many
angles on this, a key desired outcome for this has to be about reducing overall
costs of the process of investing and holding investments, whether for
retirement or other investing. You could look at this challenge in another way:
for every dollar that is lost in an investor’s account to fees, it is
potentially another dollar that the government may have to provide in the
future to support the investor. Another aspect of resilience is about
simplification of the industry structure to have less layers between investors
and their monies (in order to reduce risk of failures), and remove repetition
of costs.
REGULATORY TOOL SETS - a take on this is to extend current
regulation and monitoring about the sale of individual investments to
investors, to that of overall ‘whole of client portfolio’ regulation. We are
increasingly seeing this being introduced into the regulatory agenda around the
world, and the FSI report is perhaps suggesting that either the regulator
themselves may be equipped with the tool sets (and technologies) to monitor
investment advice on a holistic basis, or the need for organizations, in a
similar way that public companies are required to have independent audits of
accounts, to have independent audits of the way clients are provided holistic
investment solutions.
DATA ACCESS- Whether it be about performing
better analysis to improve decision making, or just keeping people informed
about investments with improved transparency, the processes and technologies to
perform such activities are very much dependent on data access. My take on this
is that the industry will both be easier to deal with, will foster innovation,
and service consumers and their advisers with increased and cheaper data
access. Whilst the trend is going this
way regardless as business seek to achieve operational efficiencies, I’d like
to see that there even be an obligation on different participants in the
investments industry to make data available to consumers or their authorized
service providers in order to accelerate innovation and openness.
FOCUS ON CONSUMER OUTCOMES – Whilst a lot
of shift in mentality and behavior comes around from the removal of commission
on products (as dealt with by FOFA) – which eventually means if your customer
doesn’t really value what you are doing, you don’t get paid !, The implied
point here is that if a business is part of an investments supply chain, if
what you are doing doesn’t create consumer value then you will have to question
the sustainability of your business model. I notion that there are in general 2
types of functions in the supply chain, ones which are procedural and ones that
require an element of consultation with (or consideration of) the end
consumer. If one follows that the best
person to best deal with the consumer is the one who has the relationship with
them, then we will naturally see a gravitation of the consumer facing decision
making processes towards either the consumer themselves, or the advisers and
service providers that service them. This is likely where the higher risk,
higher value activities will occur in the future, and require as the report
suggests increased educational and quality standards to deal with such. But
what does it say for everything else in the supply chain. This shift to
consumer empowerment means downward margin pressure and commoditization on the
industry supply chains as the consumer outcomes are often (within the bounds of
risk management and regulation) about lower costs, less fees and more retained
value in their investments.
-
accessible
-
simple to understand
-
supports consumers
understanding the decisions that they have to make, and helping them make them
-
be coupled with educational
materials
1)
the industry will continue to
move from professional sellers to professional buyers on behalf of their
clients, placing cultural and change on industry participants that have grown
from a sales orientated history
2)
increased obligations for
consumers will bring much of the subjective decision making closer to the
consumer in order to be practical and cost effectively compliant
3)
Consumer interaction and on
line experiences will significantly impact customer recruitment and
satisfaction
4)
Such consumer centric subjective
decision making will be increasingly under the scrutiny (and monitoring) of the
regulators, perhaps with regulatory technologies with detect and prevent
controls
5)
The industry structure
supporting such consumer interactions will be increasingly automated and open
architecture
6)
Government, consumer and societal resilience
pressures will continue to drive down costs and margins on this infrastructure
FINANCIAL SIMPLICITY READINESS FOR A POST
FSI WORLD
And the Future is about......
So, here is my call for the next decade.....The future of wealth management discussion (even policy) and marketing will shift from people's wealth to their financial 'well being'.
To some extent we are already seeing this. Some examples include in the latest AFSA retirement blueprint report (great report !) it talks not about wealth in retirement but affordability of income streams , and increasingly also there is much reference in governments that are being concerned about what is the burden on governments (and hence future tax payers) of supporting those who have retired from work. There are many more cases where we are seeing these macro considerations coming to the front.
So, what does this really mean and what is really different in financial 'well being' from 'wealth management' ? Well strangely enough what it means is that one moves to the end investor's 'being' and not just their wealth being an increasing part of the puzzle, but as you may ask, what does this 'being' mean in practical terms ?
Well as a friend and adviser of mine (an Actuary married to a professional in social welfare) in the UK commented at the end of a talk about the future of the industry, it means less about numbers and statistics, and more about counselling and human welfare. Yes, it means actually moving from beyond those who manage other peoples monies being a 'record' in a system (ie a unit holder of a fund), and more about understanding the people, their motivations, their way of communicating, their inner beliefs, their drivers, where money fits into their lives and minds, their ..... 'being'.
So then, how does one test whether a business can really practice what they may preach in this regard ? Can we just put a new term up on a website and brochure and suddenly say we are in the business of financial 'well being'. I suspect the answer for many will be just that, but in the same way that we all know the difference between those people who say they are 'good friends', and those who actually really are, I think that earning the right to allowing people to help them with their 'being' will have to be demonstrated before really being believed.
And this largely comes down to behaviours and reputation. Behaviours that over time show that providers have earnt the right for consumers to open up about the 'being' and reputation that they have not performed acts that would conflict with a position of improving people's 'well being'. Consistency I think is key here to be believed. But this is not easily achieved, and especially hard to achieve if a firm has been in a position where many would argue that the practices of the past have perhaps swayed the balance of stakeholder towards shareholders rather than consumers and their 'being'.
I expect to see a raft of new brands, new terminologies, perhaps even new regulations in this very difficult formula about a person's 'well being'. I suspect over time it will also require greater accountabilities of consumers (and disclosures) to also both help providers determine and communicate what their 'well being' is, and take responsibility for such as well.
To some extent we are already seeing this. Some examples include in the latest AFSA retirement blueprint report (great report !) it talks not about wealth in retirement but affordability of income streams , and increasingly also there is much reference in governments that are being concerned about what is the burden on governments (and hence future tax payers) of supporting those who have retired from work. There are many more cases where we are seeing these macro considerations coming to the front.
So, what does this really mean and what is really different in financial 'well being' from 'wealth management' ? Well strangely enough what it means is that one moves to the end investor's 'being' and not just their wealth being an increasing part of the puzzle, but as you may ask, what does this 'being' mean in practical terms ?
Well as a friend and adviser of mine (an Actuary married to a professional in social welfare) in the UK commented at the end of a talk about the future of the industry, it means less about numbers and statistics, and more about counselling and human welfare. Yes, it means actually moving from beyond those who manage other peoples monies being a 'record' in a system (ie a unit holder of a fund), and more about understanding the people, their motivations, their way of communicating, their inner beliefs, their drivers, where money fits into their lives and minds, their ..... 'being'.
So then, how does one test whether a business can really practice what they may preach in this regard ? Can we just put a new term up on a website and brochure and suddenly say we are in the business of financial 'well being'. I suspect the answer for many will be just that, but in the same way that we all know the difference between those people who say they are 'good friends', and those who actually really are, I think that earning the right to allowing people to help them with their 'being' will have to be demonstrated before really being believed.
And this largely comes down to behaviours and reputation. Behaviours that over time show that providers have earnt the right for consumers to open up about the 'being' and reputation that they have not performed acts that would conflict with a position of improving people's 'well being'. Consistency I think is key here to be believed. But this is not easily achieved, and especially hard to achieve if a firm has been in a position where many would argue that the practices of the past have perhaps swayed the balance of stakeholder towards shareholders rather than consumers and their 'being'.
I expect to see a raft of new brands, new terminologies, perhaps even new regulations in this very difficult formula about a person's 'well being'. I suspect over time it will also require greater accountabilities of consumers (and disclosures) to also both help providers determine and communicate what their 'well being' is, and take responsibility for such as well.
Sunday, November 23, 2014
Future Proofing Your Business From Regulatory Change
One of the fundamental pillars of financial markets working
is consumer confidence in the integrity of systems and participants. Without
this confidence, there is a lack of participants, it has for capital to be raised or
traded and confidence in markets and the systems can be dented - we may remember what happened to the
credit market in 2008 due to the discovery of the in-transparent nature of credit default swaps,
leading to a ‘run of the banks’ in some parts of the world.
In July, I introduced on the blog the concept of the ‘Social Regulator’
and how the industry is reforming – not only in response to regulation, which
is largely reactionary, but also through leading indicator of how
business models should develop is relation to what is reasonably acceptable to
both consumers and public opinion generally (who are increasingly being
championed by the media in the face of high profile advice scandals).
The latest validation of this thinking in Australia is the defeat of
widely anticipated watering down of Future of Financial Advice (FoFA) laws in
the Senate, which means Financial advisers must now fully comply with Labor's original
version of FOFA. With the ammunition of recent scandals still very much in the
papers and social consciousness, Labor, the Greens and four crossbenchers,
argued the Coalition's proposed changes would leave investors vulnerable to a
future financial collapse.
It means that on balance, the politicians believe that the
fundamental pillar of confidence, which is so necessary in properly functioning
financial markets, is broken. In the case of CBA and Macquarie, despite the vast
resources of these institutions, if they cannot be trusted to act in the
public’s best interest in the pursuit of profits, how can anybody argue
something isn’t broken here?
Some anecdotes being prescribed for the industry point to
more training, regulation and red tape, and some, such as a public register of
advisers, are an attempt by the industry to appear more professional and
transparent. Our views are that whilst a step forward, these seem more like a
band-aid solution when what is really needed is a fundamental rethink.
For firms trying to decide on a winning business model going
forward, the environment may appear stifling, with FOFA still around and FSI
and who knows whatever else around the corner. This creates a dilemma in many
financial advice organisations in terms of how can I achieve the right balance
of compliance and business competitiveness? The trend at the moment is to hire
more compliance staff (at the expense of advisers and other revenue generating
headcount) and commit to ‘higher training and professionalism standards’. With
margins in financial services already compressing fast, the last thing advice
businesses need are more non-revenue generating costs.
Financial Simplicity believe compliance cost blowouts are first
and foremost a cultural problem – not necessarily at the organisational level
but rather at the industry level – and to improve compliance requires taking a
step back and considering compliance in sometimes completely different ways.
If compliance frameworks exist to regulate and monitor the
quality of advice provided to clients, but are largely administered manually
through compliance teams, documentation and training programmes, this becomes a
non-scalable and expensive solution, that will most likely have some holes in it's approach. The compliance effort is also a product of
the organisational culture and leadership, and pressure to produce results can also see
compliance pushed to the bottom draw.
Rather, Financial Simplicity views compliance as a fundamental embedded part
of a firms operating model (ie EVERYTHING IS COMPLIANT) rather than a framework that is imposed on top with costly checking resources.. And
because everyone else is so pre-occupied by keeping their compliance frameworks
up to date, those with compliance embedded into their operating model, operate
at a competitive advantage, with resources directed towards client and revenue
generating activities.
Financial Simplicity has, for more than a decade enabled
embedded portfolio and investments compliance to be automated and systemised in our clients’ businesses, to
the extent that they don’t even have dedicated compliance resources or think
about compliance in terms of explicit costs or periodic audits - they just know it is all OK. It is embedded directly into their revenue
generating advice activities and often taken for granted as compliance is an
‘outcome’ that is systematically applied through automated and
technologically-driven processing.
If you are currently concerned about how to ‘future proof’
your business and revenue against future regulation, it may be time to talk to
Financial Simplicity about how we can radically reduce your compliance costs
while positioning your business for growth.
Wednesday, July 23, 2014
The arrival of the 'social' regulator
In Australia we are starting to see considerable debate in the public domain about the possible shortcomings of the recent regulatory frameworks, and also differing ideas of what 'should' be done to improve the situation, with many firms, organisations and associations putting in their 'ten cents' worth.
Whilst some of the comments and suggestions appear to defensive about past practices, and some of it being about a desire to take the high moral ground, with an inference that other views may be lesser, my observation is that most of it has merit, and we are inching towards the development of a new set of standards and regulation.
Whilst some of this new era standards and regulation may be in the form of training and qualifications, some in the form of removing conflicted remuneration, my guess is that the whole industry is finding it's way towards what is becoming acceptable to both consumers (otherwise consumers will go elsewhere) and / or the mass public opinion (otherwise it gets attacked in the media). I call this the 'social regulator'.
As we are seeing in the UK now, the 'social regulator' is getting increased coverage and attention, fuelled by media campaigns by the Telegraph and other papers. Not suggesting that this is the only influence, but it does appear to have to have some influence on policy, and feedback associated with setting such. It looks like there is nowhere to hide for regulators and politicians now and there is equal political and reputational risk of doing nothing as well as making changes.
In Australia recent responses and suggestions include the suggestion of a consumer standard way of measuring or assessing financial advisers, which has merit. I do however think that this theme needs to be extended not just for advisers or money managers, etc, as I think it is the segregation of these roles that confuses much of society. We need consumer opinion of the overall experience and proposition by industry participants, and if the social regulator theme continues, I suspect it will be happening quite soon.
At Financial Simplicity we have been working on this theme for some time to help firms assess their overall proposition to consumers, provide a basis for comparing against others, and identify remedial and pro-active ways to improve such. Ultimately I think that either the 'social regulator' and / or consumers themselves are going to force this change, and my tip to industry participants is to be very clear on what is your value add, or be at the risk that your customers and social commentators start publically scrutinise what you are doing. A far better result that we help firms with is to help firms articulate this proposition and constantly communicate with their clients to be one step ahead of the public debate.
Whilst some of the comments and suggestions appear to defensive about past practices, and some of it being about a desire to take the high moral ground, with an inference that other views may be lesser, my observation is that most of it has merit, and we are inching towards the development of a new set of standards and regulation.
Whilst some of this new era standards and regulation may be in the form of training and qualifications, some in the form of removing conflicted remuneration, my guess is that the whole industry is finding it's way towards what is becoming acceptable to both consumers (otherwise consumers will go elsewhere) and / or the mass public opinion (otherwise it gets attacked in the media). I call this the 'social regulator'.
As we are seeing in the UK now, the 'social regulator' is getting increased coverage and attention, fuelled by media campaigns by the Telegraph and other papers. Not suggesting that this is the only influence, but it does appear to have to have some influence on policy, and feedback associated with setting such. It looks like there is nowhere to hide for regulators and politicians now and there is equal political and reputational risk of doing nothing as well as making changes.
In Australia recent responses and suggestions include the suggestion of a consumer standard way of measuring or assessing financial advisers, which has merit. I do however think that this theme needs to be extended not just for advisers or money managers, etc, as I think it is the segregation of these roles that confuses much of society. We need consumer opinion of the overall experience and proposition by industry participants, and if the social regulator theme continues, I suspect it will be happening quite soon.
At Financial Simplicity we have been working on this theme for some time to help firms assess their overall proposition to consumers, provide a basis for comparing against others, and identify remedial and pro-active ways to improve such. Ultimately I think that either the 'social regulator' and / or consumers themselves are going to force this change, and my tip to industry participants is to be very clear on what is your value add, or be at the risk that your customers and social commentators start publically scrutinise what you are doing. A far better result that we help firms with is to help firms articulate this proposition and constantly communicate with their clients to be one step ahead of the public debate.
Wednesday, July 9, 2014
Why an ASX trading platform may be best for delivering your firm’s SMSF proposition
There has been much recent debate regarding the future of the
platform market as competing services and technologies are starting to emerge,
that provide legitimate alternatives for practices that are looking to gain a
competitive edge.
Lets be clear from the start - with net positive fund flows
in excess of $27bill during 2013 (Plan For Life) , wrap operators are not
really insecure about their market position. FOFA has struggled to address the
largest conflict in the advice market, with vertical integration of banking /
financial service conglomerates being allowed to persist.
Given the emerging landscape, in order to remain competitive
and relevant, non-aligned wealth advisory groups and boutique IFAs have little
choice but to consider alternatives rather than support platforms controlled by
these institutionalised groups, and at the same time need to consider how to
create a new, FOFA compliant revenue stream. All FOFA seemed to do for
independents is increase regulatory scrutiny around both product and platform
recommendations, in addition to financial revenue derived from recommending
either being phased out.
A major trend so far has been to set up or ‘white label’
competing platforms, or deliver similar looking products through SMA platforms.
The enhancement to the value proposition being around transparency, portfolio
customisation and individual tax management – all relevant to the type of investor
these groups should be targeting (HNW and SMSF).
The
question is whether replacing a wrap platform with an SMA platform will really
provide independent groups the edge and differentiation they need to compete and
create a new sustainable revenue model. What they are effectively doing is
replacing one product-platform solution with another, and probably for a
similar level of fees.
If you
consider the needs and desires of HNW and SMSF investors, they are after value
for money advice service compared with a ‘do it myself’ alternative – nothing
more, nothing less. The vast majority of these people do not have a financial
adviser, are invested in cash (term deposits), and direct shares which they have
purchased through an online broker.
If a
firm wants to attract this type of investor, they need to think like them, and consider
using an ASX trading platform in favour of another margin-clipping
product-driven administration platform to support the provision a
value-for-money service-led advisory proposition. It’s not that self-directed
investors don’t want to, or don’t see the value in seeking advice, it’s just
that there is not a great deal of confidence in the current format where it is
integrated with platforms and products, hence the growth of SMSFs in the first
place.
The first
and foremost advantage ASX trading platforms have is they do not have the
stigma of other wrap platforms and fund products in terms of kickbacks,
trailing commissions, rebates, soft-dollar arrangements, volume-based
incentives and under the table remuneration arrangements at the expense of
clients’ hard-earned savings. What a firm is doing by executing through an ASX
trading platform is saying to your prospective clients is that you too, care
about the cost and transparency. Instead of units holdings in trust and nominee
structures, all of their holdings are CHESS registered (secure and portable) in
their name which has considerable perceived benefits to many.
The key consideration here is the opportunity to offer
a truly service-led proposition that focuses on tailoring a portfolio of
shares, ETFs, and listed securities (the client is already somewhat familiar
with), rather than funds and products through another platform that has similar
constraints such as investment, liquidity, control extra fees and a proprietary
tied execution platform.
What about all the other great things wrap and SMA platforms
do, such as consolidation of assets, and tax and reporting? Firstly it should
be considered that reporting provided by wraps (due to the way they process
data) are generally insufficient for tax reporting and audit purposes for SMSF
investors. Secondly there is ongoing innovation in the portfolio administration
service provider market that effectively renders much of the reporting
capabilities of wrap platforms obsolete. We consider the impact and viability
of some of the emerging wrap alternatives below.
- For advisers who still prefer to access fund manager skill, the launch of ASX’s mFund service which now allows the purchase of (a limited, though increasing range) of managed funds at wholesale fee rates, through a broker, just like any other listed security. Up until now, discount brokers only offered sale of (retail fee rate) funds by effectively having a PDS download and entry fee rebate service.
- Portfolio administration and other innovative technology-based service providers are allowing advisers to replicate or improve on many of the functions wraps currently provide, with more tailoring to business and client requirements. This includes replacing tax and reporting functions with SMSF friendly auditable double-entry accounting systems, as well as enhanced portfolio management features that wrap operators are on the back foot trying to replicate
- More flexible managed account solutions are emerging, that enable advice businesses to run large numbers of individually customised and tax managed portfolios with scale and systemisation, under a number of business and advice model scenarios. MDA operators have dominated this space, however there are now options for firms that run an advisory model with scale, that can address the concerns of not wanting to give up control of their client assets to a third party.
These emerging trends mean that, for the cost of brokerage
and (sourcing or producing research) research, more savvy wealth management
firms realise that it is now possible to replicate the features and benefits of
wrap and SMA platforms and fund managers, and take the investment management
function (and margin) in-house. The benefit to their clients is they receive a
more tailored, transparent investment service at a lower cost of delivery that
is in line with their current experiences and understandings.
The challenge for wealth firms that wish to bypass platforms
is to source all of the services relevant to their firm and integrate them in a
way that achieves desired outcomes. Depending on the business and advice model,
services can be offered on either a discretionary or advisory basis to clients,
and research/ model portfolios can be either be produced internally or sourced
from preferred third parties.
The investment universe is now perhaps wider than a wrap
platform of relevant investments, and only defined by the range of trading
platforms used (it could be multiple, including access of direct overseas
shares and securities on other exchanges). Firms need to consider what this
means for their business processes and what combination of technologies and
solutions will best power their desired operating model and business outcomes.
It is this flexibility to adapt to different business needs
that is becoming attractive to firms looking for a platform alternatives they
increasingly service different client segments, run multiple brands or offer
different types of portfolio services. The challenge of putting it together can
be complex, however the rewards, and potential to create a sustainable revenue
stream while delivering real client satisfaction within a FOFA-proof business
model are , on a number of measures, likely to be more attractive than doing
nothing.
To find out more, contact us at Financial Simplicity.
July 2014.
Copyright Financial Simplicity 2014.
Monday, June 30, 2014
Does not acting in consumers best interest means consumers are themselves are an adviser ?
There is a lot of discussion in Australia about winding back the obligation of financial planners / advisers to act in the best interests of their clients, with a lot of discussion being about the costs to deliver such. But I notion that the costs of delivering this may be offset against the cost to the investor of not enforcing this.
Some thoughts... If anyone is offering services that are about a consumers’ financial future, and they are not working in the best interests of their clients, then this highlights to a 'researching' consumer that they may be encouraged to evaluate a range of possible service providers to see which of their service offers is most aligned to the consumers best interests (if the consumer actually knows what their best interests are...)
The need to evaluate each service provider then takes up both the consumers time ('selection costs') as well as the service provider’s time, and the marketing costs to attract them, ultimately adding to the cost of attracting the clients, which must be recovered some how in the cost of servicing them.
This also then places a burden on the consumer to make a decision as to which adviser / service provider to use which forces them to be to some extent their own ‘adviser adviser’ – which many would suggest most may struggle with as it is usually a rare occurance in one's life to perform such a selection process...
So far, this is looking confusing and expensive for both the consumer and the providers pitching for the work....
I guess as being highlighted in the press recently about 'buyer beware for financial planners', like most industries I'd suggest that big brands are likely to be the beneficiaries, using brand equity to help overcome consumer confusion or lack of knowledge.
However if the alternative is where an adviser must act in the best interest of the consumer investor, this increases trust, perhaps even advocacy, and theoretically this ultimately reduces overall costs through eliminating (or reducing) the 'selection costs' , and should improve both consumer outcomes, and long term savings outcomes.....perhaps in the best interest of society...
Some thoughts... If anyone is offering services that are about a consumers’ financial future, and they are not working in the best interests of their clients, then this highlights to a 'researching' consumer that they may be encouraged to evaluate a range of possible service providers to see which of their service offers is most aligned to the consumers best interests (if the consumer actually knows what their best interests are...)
The need to evaluate each service provider then takes up both the consumers time ('selection costs') as well as the service provider’s time, and the marketing costs to attract them, ultimately adding to the cost of attracting the clients, which must be recovered some how in the cost of servicing them.
This also then places a burden on the consumer to make a decision as to which adviser / service provider to use which forces them to be to some extent their own ‘adviser adviser’ – which many would suggest most may struggle with as it is usually a rare occurance in one's life to perform such a selection process...
So far, this is looking confusing and expensive for both the consumer and the providers pitching for the work....
I guess as being highlighted in the press recently about 'buyer beware for financial planners', like most industries I'd suggest that big brands are likely to be the beneficiaries, using brand equity to help overcome consumer confusion or lack of knowledge.
However if the alternative is where an adviser must act in the best interest of the consumer investor, this increases trust, perhaps even advocacy, and theoretically this ultimately reduces overall costs through eliminating (or reducing) the 'selection costs' , and should improve both consumer outcomes, and long term savings outcomes.....perhaps in the best interest of society...
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